Nutella
Mobile App Project
Project - 2021
Our goal was to create a Nutella world for users with the project. We planned to transform the jars into happiness. Through the Loyalty application, users can win unique gifts with the codes on the Nutella covers. They can access delicious Nutella recipes, add their recipes and learn about Nutella sales points close to them.
NDA
In compliance with the non-disclosure agreement I signed, I have omitted sensitive data and obfuscated figures. All information in this case study is my own and does not reflect the views of my clients.
My Role
Nutella project is a loyalty app project done by Kaizen Technology company. We directly carried out the project with the Kaizen product and development team. We determined the project needs with the UX designer and product manager and created our roadmap accordingly. We formed our basic structure by making decisions together in the wireframe process. My role within this project was as follows;
- Working closely with the product, the development team, and UX designer
- Ensuring that our design policy meets the product requirements
- Creating and maintaining a design language
- Producing intelligent designs that are impressive and suitable for design trends
Rasim Tanrıverdi
Head of Product
Utku KurtoÄŸlu
Product Manager
Ezgi Dirik
Sr. UX Designer
Murat Dinçer
Sr. UI Designer
The Team
Earn With Code,
Discover with Nutella
Users can collect points by using the codes in the Nutella jars on the app and turning these points into gifts. We made the code field stand out on the page and enabled users to associate the code and the score field. To meet the goal of providing customized content to users, we created a Nutella survey.
Win Various Gifts,
Especially for You
There are different types of gifts in the system that users can earn digitally, physically, and with the products. Our design goal was for users to understand the product range and the required score clearly.
Let Your Gift Come To Your Address
Users can receive their specially prepared Nutella gifts at their address. We wanted to keep the delivery flow to the address as simple as possible. Users register an address or complete the gift checkout in one step by entering a new address. They can follow the process of delivering gifts.
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Nutella World
New Experiences
We planned to enable users to associate more to Nutella with the Nutella world feature. Furthermore, we aimed users to be a part of this experience by turning Nutella into new flavors.
In addition to the recipes, the user can also access the Spotify lists that will accompany their recipes.
Win with Nutella
And Track Your Progress
Users can follow the gifts they have won, the sweepstakes they have participated in, and their gift orders through the "won" area. To ensure product consistency, I tried to design the components we use here, similar to those on the gift listing page.
Discover Nutella
Points Near You
Users can find the nearest Nutella points on a map with the "nearest sales points" component accessed from the homepage. We aimed for the user to reach Nutella as efficiently as possible.
