Turkcell . 2019 - 2021
Dergilik mobile app
Redesign project
Dergilik is an all-in-one content platform offering access to a wide range of media including newspapers, magazines, and podcasts. It tackles the challenges of readability and content discovery through a redesigned, user-centric interface. As a product designer, I worked with the design team, product managers, and developers to enhance user engagement and streamline navigation, significantly improving the overall experience for our diverse user base.
Disclaimer
In compliance with the non-disclosure agreement I signed, I have omitted sensitive data and obfuscated figures. All information in this case study is my own and does not reflect the views of my clients.
Redesign strategy
Our mission was clear: transform Dergilik with a sleek, modern design while enhancing user engagement through improved readability, discoverability, and interaction. This journey led us to reimagine every touchpoint of the Dergilik experience, achieving remarkable milestones
01. A unified discovery flow. Streamlining content exploration with an intuitive navigation system.
02. Upgrade the reading experience. Elevating comfort and engagement with smart design tweaks.
03. Enhanced podcast integration. Introducing a seamless audio journey within the app.
04. Personalized user accounts. Redefining user interaction with a tailored account management system.
My role
As a vital member of the design team, I significantly contributed to identifying user needs through in-depth research and analysis, ensuring that these insights were seamlessly integrated into our designs. My collaboration with product managers, business analysts, and developers centered on innovating our design language to boost user engagement and maintain the app's relevance. I dedicated myself to enhancing design quality, evolving our design language, and ensuring product consistency. My efforts were instrumental in transforming Dergilik, adopting a user-centric approach that markedly elevated the overall user experience.
Navigational
We redefined our app's navigation to enrich user engagement, meticulously crafting a content hierarchy that enhances the discovery experience.
Previous
Redesign
Navigation
Discovery
Transitioning from a static article list to a dynamic discovery portal, we empowered users to uncover a broader spectrum of content effortlessly.
Previous
Redesign
Discovery modules
Content accessibility
Our redesign focused on decluttering the interface, utilizing whitespace effectively, and refining typography to boost readability and aesthetic appeal.
Previous
Redesign
Ad integration
By reimagining ad placements, we struck a delicate balance between content and commercials, adhering to Google's advertising standards for a non-intrusive user experience.
Podcasts and audio articles
We introduced podcasts and revamped the audio article experience, ensuring seamless integration with Dergilik's aesthetic and functional ethos. This not only diversified content consumption options but also enriched the overall user engagement.
Podcasts feature
Reflections and learning
The Dergilik project was a testament to the power of collaborative innovation. Working alongside a talented team, I gained invaluable insights into the nuances of product strategy, the importance of user feedback, and the dynamic nature of design. This experience has honed my skills and broadened my perspective, preparing me for the next challenge in the digital design arena.