2017 · 2019
e-Trader
mobile app project
In an era where the digitalization of investment platforms has become a prerequisite for financial empowerment, the Garanti BBVA e-Trader mobile app stands out as a beacon of innovation. Designed to facilitate seamless trading and investment, this application integrates the trading of stocks, VIOP contracts, and warrants, alongside comprehensive market monitoring across BIST, VIOP, and international arenas. Its core appeal lies in enabling users to execute transactions effortlessly, stay informed through real-time price and news alerts, and navigate the complexities of investment with intuitive tools and features.
Disclaimer
In compliance with the non-disclosure agreement I signed, I have omitted sensitive data and obfuscated figures. All information in this case study is my own and does not reflect the views of my clients.
My role
As a collaborator with Userspots and a pivotal part of the project team, I embraced the role of a UI Designer, working closely with UX designers and project managers. My contributions were multifaceted, focusing on:
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Developing the Graphical User Interface (GUI) Concept Design, which included selecting colors, typography, and creating mood boards.
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Participating in strategic meetings to align project execution with business objectives and user needs.
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Ensuring that the final implementation was true to our design vision.
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Crafting and upholding a cohesive design language that speaks to our users directly.
The team
Sinem Kumdere
UX designer
Merve Alioglou
UX designer
Kerem ZaÄŸlül
Project manager
Investment agenda
We introduced an 'Agenda' feature, offering users a comprehensive view of stock updates and investment tools. Users can curate personal watchlists or explore predefined lists such as BIST 100, giving them flexibility and control over their investment strategy.
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Customizable lists
Emphasizing personalization, the app allows users to manage their investment instruments with ease. Through an intelligent search system, adding or removing items from their lists becomes a straightforward process, ensuring a tailored investment experience.
Instrument details at a glance
By selecting any investment instrument, users are taken to a detailed page where they can observe market trends, read relevant news, and directly engage in buying or selling activities, all enhanced with the option to set price alerts for real-time decision-making.
Effortless transactions
The app's user-friendly interface allows for quick access to buying or selling options, complete with market summaries and account balance visibility, ensuring a smooth transaction process.
Your porfolio
Integration with Garanti BBVA Mobile/Banking allows users to manage their portfolio, monitor open positions, and execute trades with a simple swipe, offering an all-encompassing view of their financial portfolio.
Conclusion
The redevelopment of the Garanti BBVA e-Trader mobile app is a testament to the power of user-centered design in creating a platform that not only meets the demands of modern investors but exceeds them. By focusing on intuitive navigation, personalized features, and a seamless trading experience, we've set a new standard for mobile investment applications, ensuring that Garanti BBVA remains at the forefront of financial innovation.