2021
Nutella
mobile app project
In a world where every brand fights for consumer attention, Nutella sought to deepen its connection with its audience. Our mission was to transcend traditional loyalty programs, crafting an experience that not only rewards but also engages and inspires. We envisioned a platform where Nutella lovers could explore, create, and connect, turning everyday interactions into moments of delight.
Disclaimer
In compliance with the non-disclosure agreement I signed, I have omitted sensitive data and obfuscated figures. All information in this case study is my own and does not reflect the views of my clients.
My role
As a pivotal member of Kaizen Technology's design team, my journey involved:
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Working closely with product managers, engineers, and other stakeholders to ensure designs are feasible and align with business goals.
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Designing the visual aspect of the product, including layout, typography, color schemes, and iconography.
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Collaborating with developers to ensure accurate implementation of designs.
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Building interactive prototypes to simulate user interactions and test design concepts.
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Gathering and synthesizing feedback from users and stakeholders to inform design iterations.
The team
Rasim Tanrıverdi
Head of Product
Utku KurtoÄŸlu
Product manage
Ezgi Dirik
Sr. UX designer
Murat Dinçer
Sr. UI designer
Earn with code, discover
with Nutella
We transformed Nutella jars into keys to a kingdom, where each code unlocks a world of possibilities. From collecting points to redeeming personalized gifts, our design ensured an intuitive and rewarding journey.
Win special gifts
Our design clarity ensures users effortlessly understand the rewards ecosystem, from digital delights to tangible treats. This clarity in design fosters an engaging environment where users feel valued and excited to participate.
Simplicity in delivery:
let your gift come to your address
We streamlined the gift redemption process to be as delightful as receiving the gift itself. A simplified, one-step address entry or selection process ensures that joy is never delayed.
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Nutella world new experiences
Our design clarity ensures users effortlessly understand the rewards ecosystem, from digital delights to tangible treats. This clarity in design fosters an engaging environment where users feel valued and excited to participate.
Discover Nutella
points near you
An intuitive map interface directs users to their nearest Nutella haven, optimizing the brand's physical footprint and making Nutella ever-present in users' lives.
Conclusion
This project was more than a loyalty app; it was an invitation to a world where design meets delight, and every interaction is an opportunity for joy. Through thoughtful UX/UI design, we created a Nutella experience that rewards, engages, and inspires, deepening brand love and creating a community of Nutella enthusiasts.